The opposite of un-certainty is not certainty, but creativity
I like Strategy, Design and Innovation. Therefor I help clients to rethink, innovate and experiment new market propositions through creative design and innovation management.
I'm interested in the ROI of UX, design and innovation, and have explored this with Philips, Disney, Signify, NineSigma, BASF, KLM + Schiphol, ASD, QJAR, Johnson Controls, Hitachi, etc.
I have been leading teams from 6 to 20+ designers and creatives to deliver brand innovation and experience for start-ups, SME’s and fortune 500 companies both as consultant and in-house.
Before living in China, I was leading the smart home IoT accessories at PHILIPS lighting and was part of the design innovation and exploration team which made PHILIPS the leader in smart IoT lighting.
Besides work,
I like to play and teach electronic and acoustic drums, I do spaghetti-code experiments and love to explore new technologies, like when I did 3D print my own eyewear.
Find my up-to-date resume on LinkedIn and feel free to connect!




















3+ IF Award
Winner
6+ Red Dot
Award Winner
UX User Experience
Master Certification
Google UX Design
Certified
Open Innovation 3D Printing Bootcamp
Design Leadership
and Innovation
- Lean Foundation
- Design for Excellence
- Designing Strategy
- Insights for Innovation
Helping Shanghai scale-ups and startups think business model
Inspiring and absorbing startup spirit!
I play digital and analog drums!