After clustering our personal and research insights and findings, we chose to focus on a few topics to ideate towards. These topics were found to be mostly direct and visually to solve, so it would stand out in a crowded online marketplace.
One of the topics also touched upon a deeper "prosumerism" trend, where certain aspiring cooks like to cook like a "主厨" or "the chef's way" .
Design Thinking
Through empathy and deeply understanding current trends, the team found new ways to delight users by innovating a 1000 year old kitchen-tool.
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then the ideation starts, thinking about options, solutions, materials... iterating with our product-management team.
Yes, these sketches are re-sketched for portfolio sake ;-). One day I might post the slightly more rough ones...
An anti-bacterial kitchen hanger, Gen-Z and Millenials don't buy full sets!
A soft ergonomic signifier how to operate, where to hold.
Anti scalding (melting) and does not slide in the pot or wok.
Same 360 anti sliding and scalding functionality.
360 optional gripping to easily use the back for scraping!
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